The current Ancestral Health movement is often thought to be on the verge of going mainstream. Many within the movement believe this would lead to positive health (and financial) outcomes for both individuals and society as a whole. However, the transition from a small, highly-devoted group of adherents to a mass following will be far more difficult than commonly assumed. In addition, this presentation will gauge the current size of the Ancestral Health movement by examining empirical data. It also identifies the two types of individuals that typically go paleo. The key commonality between both groups is a very high level of motivation, which also suggests limited penetration of the Ancestral Health movement in the future.
Hall: Capitol Ballroom North